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Job Description:
This position will play a pivotal role in perfecting the End-to-End Customer Journey in Royal Canin Korea. Your mission is to bridge the gap between traffic and conversion by designing seamless, high-converting and engaging on-site experiences. Leveraging our team’s core assets (CRM and digital media capabilities), ensuring that user visiting our platform is not only met with a functional interface but is also captivated by a compelling brand story that leads naturally to purchase. The position is temporary employee contract until Dec 2027.
[Key Responsibility]
PROACTIVE ACTIVATION PLANNING
Commercial Synergy: Partner with E-commerce teams to launch high-impact on-site promotions aligned with sales goals.
Campaign Ownership: Lead the development of landing pages and sales-linked activations to drive measurable results.
Contents Development: Integrate brand narratives into the user journey to elevate content beyond simple transactions.
ON-SITE UX/UI ANALYSIS & OPTIMIZATION
Data-Driven Diagnosis: Analyze website UI/UX to identify bottlenecks using data insights and a deep understanding of UI/UX mechanisms.
Conversion Optimization: Drive Conversion Rate Optimization through strategic A/B testing and continuous user journey enhancement
PERFORMANCE ANALYSIS & AGILE OPTIMIZATION
Insight Interpretation: Measure activation performance and translate complex data into actionable business improvements.
Agile Iteration: Maintain a "Plan-Execute-Analyze-Optimize" cycle for continuous enhancement of on-site touchpoints.
STAKEHOLDER COLLABORATION & AGENCY MANAGEMENT
Cross-Functional Liaison: Align with Sales, E-com Marketing, and other units to ensure consistent business and user journey objectives.
Agency Partnership: Manage external agencies to ensure premium output and on-time delivery.
BUDGETING : Budget planning and maintenance for on-site dedicated activations
[Job Specifications/Qualifications]
Bachelor’s degree in marketing, business related discipline.
+5 years working experience in digital and growth marketing
Proficiency in data analytics tools (GA4) is essential.
Understanding in digital ecosystem solution tool (eg. Sales force) is preferable.
Experience collaborating with cross-functional teams, external stakeholders and agencies.
Oral and written communication skill in Korean and English
[Key Supporting Competencies]
Growth Mindset
Communication Effectively
Collaboration
Drive Result