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Job Responsibilities

• Deliver the Pet Specialty Retail pillar  growth , volume and NSV targets for the year, manage the marketing budget , organize customer meeting/events ,new product launch , drive numerical distribution.

• Working closely with cross-functional team / regional & global team to create and deploy pillar strategy. Working closely with digital team in media campaign plans

• Analyze data periodically, both pillar wise and area wise and plan for innovation marketing interventions accordingly.

• Optimize the impact of Pillar driven program ( Loyalty / Engagement program / CAT MAN )

• Continuous measurement of market data and product ranges. Ensure the necessary knowledge to implement a successful marketing plan that will leverage sales performances.

• Regularly train and coach the sales team to ensure a consistent brand image quality in the market. Organize trainings for the customers as per a planned schedule.

• Optimizing and managing the marketing budget for the Pet Specialty Retail pillar

• Plan for innovative promotions to build buzz and reach for Royal Canin.

• Plan for the forecasts of the SKU's to be launched, as well as the area wise targets. Ensure all approvals are received as per timelines for launch

• Communicate effectively and coordinating with local suppliers, to develop local marketing tools.

• Plan and maintain a record for all merchandising done in outlets across pillars.